The Daily Drill - Improving Sales Via Long Term Relationships

Did you know that building and maintaining long-term selling relationships is the key behavior and skill of the top ten percent of the money earners in sales?

Most of your success in life will depend on your ability to get along well with other people, and on the quality of your relationships. Psychologist Sidney Jourard, found that 85 percent of a person's happiness in life comes from happy interactions with other people. The reverse holds true as well: 85 percent of a person's unhappiness or problems in life comes from difficulties in getting along with others.

Anyone can sell to a few people, some of the time. But only the very best human relations experts can sell to a wide variety of people, and sell to them repeatedly. The only way that you can make the kind of big money that you are capable of is by selling more easily, and more often, to the prospects you talk to, and by having those prospects open doors to others through testimonials and referrals. All top salespeople build and maintain high quality business relationships with their customers and sell to them repeatedly year after year.

We are all sensitive to the quality of our relationships with other people. We are primarily emotional and we make most of our decisions on the basis of how we feel inside. We may carefully consider all of the logical and practical reasons why or why not with regard to buying a product or service, but in the final analysis we tend to go with our gut feeling. We listen to our inner voices. We obey the dictates of our hearts. We buy on the basis of how we feel about the relationship that we have with the other person. Where there is no relationship, there is no sale.

Everything that you ever learned of value in the profession of selling, regarding your product or service, or personality, is only helpful to the degree to which it contributes to the building of high quality relationships with customers.

Take the next 5 minutes and make a list of 2 to 3 things you can start doing today to move closer to becoming a relationship expert in sales. Focus first on the relationship, above all, and the sale will take care of itself.  Next, consider how you are currently taking care of your existing relationships once you have built them. Never take them for granted. Tend to them as you would to a flower garden.

If you could use an objective expert to help you strengthen the relaltonships you have and the relationships you would like to create, schedule a no-cost "Time, Team, & Tactics" Business Review today by going to www.coachgavinrouble.com or by clicking here today!

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